The Cambridge Science Festival is a real event that takes place every April at the MIT Museum and at select locations across Massachusetts to inspire kids to get into the STEM field. For this fictional rebranding project, the goal was to make the event more kid-friendly, playful, and aspirational.
Lenticular prints were one way to do that. For one, children love looking at other kids, thus using child models helped make the event look less intimidating. The 2-flip lenticulars were used on posters and postcards to promote the event. Side one depicted a child playing dress-up of someone in the STEM field (astronaut, scientist, or a builder), and side two depicted them as that person when they grew up. Each child looks up at an associated, motivational word (Dream, Believe, or Imagine).
The logo tilts up, making it playful but also a nod to the aspirational branding qualities, and the children looking up at their future selves.
For this Out of Home Branding project, I created a building wrap, banners, posters, interactive and static billboards, signage, tickets and promotional collateral, and a branding book to tie the pieces together.
Watch the app demo here: https://bit.ly/2MdlqdH
Traveling with friends can be stressful. Fortunately, TripE makes choosing activities, restaurants, where to stay, and more easier by quickly identifying consensus amongst everyone on the trip. Check out TripE!
Just because his White House days are behind him doesn't mean Bo Obama is retired. Bo has been working hard to create a brand of dog treats to promote healthy lifestyles for dogs across the nation.
Bo's Biscuits currently come in 3 flavors targeting dogs by age: the Campaign Cookie is for puppies who inspire, the Treaty Treat is for dogs fit to lead, and the Beach Bones are for dogs retired from office.
Each bag of treats contains 44 healthy and delicious dog biscuits in honor of dad.
(This is a 100% fictional student project for a course at MassArt. Bo Obama is not affiliated with this project in any way.
For this project, we were to design 3 flavors of cookies, candy, cocoa, tea, or coffee of our choosing with a celebrity spokesperson—or in this case, spokesdog, who would be relevant and help evolve the products as a brand. )
Establish is a product-centric interior design magazine for young women seeking to establish themselves and their homes. They want their apartments/rentals/starter homes to feel cozy, stylish, and instagram-worthy, while being affordable, individualistic, and easy to adjust or move.
Issue-to-issue, the sections in Establish are grouped by room so that all articles relating to the bedroom, living room, dining area, etc., will be grouped together to make the flow of articles easier. There are repeating features such as a Designer of the Month on the back page, a Top 10 List, and more, for consistency for the monthly readership.
Swing & Sound is a completely fictional contemporary jazz festival that takes place every fall in Brooklyn, NY. It's "known" for its contemporary jazz music, amazing dancing and dance contest, and thematic costumes.
If it were real, it'd be a big hit with the 30's and 40’s crowd looking for a good time. The festival is extra unique because it is device-free, since organizers want the attendees to enjoy everything it has to offer musically. Attendees check their phones and devices at the doors in a branded bag, and use their QR codes to get around the arena. QR badges have drink tickets, coat-check info, and bag retrieval but are also used to tag festival-goers in things like photo op kiosks so you can get that instagram-y photo without being taken out of the swing and the sound.
The Boston Center for Adult Education is a real organization where adults can learn a variety of subjects through workshops, courses, and events.
For this fictional rebranding project, the BCAE wants to capture millennial and gen z audiences and make their branding more sleek, motivational, and trendy. The new logo is an echo of a circular progress bar. There’s always more to do and more to learn!
This is a fictional exhibition taking place at the Tate Modern in London to celebrate the work of Paul Barnes. View the exhibition poster, opening night reception envelope, tickets, and invitation, booklet, and gift shop item.
This is a fictional project for the course Intermediate Portfolio as part of MassArt's Graphic Design Certificate program
The Masona Grill was a real Peruvian-inspired restaurant in West Roxbury, MA. This, however, is a fictional rebranding project for the restaurant. View my take on new menus, coasters, matchboxes, logo, and more.
This rebranding project was created for the Final Portfolio course as part of MassArt's Graphic Design Certificate Program.
This beautiful fall adirondack-themed wedding project called for wedding invitations complete with an RSVP card, list of events, accommodations, and website card, as well as a logo for the couple, an event poster, signage, stickers, and more!